One of the keys to retaining existing customers - and generating new ones - in a pub involves creating the right atmosphere. A pubs atmosphere dictates the type of customer who walks through the door and also the level of service that a customer can expect. It is also a critical component in driving business with pubs that go out of their way to create an experience benefiting from word of mouth.
Over the years pubs have evolved. Whilst it's easy to find a rustic or traditional pub in the countryside, it's tougher to do so in an urban area, due the amount of chain pubs that have surfaced. But, even newer establishments can create an exceptional experience for
their customers - an experience that's worth remembering, sharing, and enjoying time and time again.
How? It all begins with interior design and furniture.
Today, brand image and brand awareness is important for public houses, because it's easier than ever before for customers to share their experience through the internet on Twitter, Facebook, Pinterest, and other visual social networks.
The interior design and furniture in a pub can make or break an experience. It's crucial to get a theme right because an unfinished or not very well put together experience is going to be scrutinised by your customers. Being that this is the last thing you want, it's important that you design your pub to reflect an era you are interested in and that your customers can relate to, and choose furniture that's from that era - any mismatches will look out of place and put a crossroads in your customer’s journey.
Ultimately, you want to create a journey of discovery for your customers. This is the experience that's going to be worth talking about and coming back to. You might not have put much thought into your pub furniture in the past, but it's important to remember that your furniture plays a pivotal role in building your brand image - when your guests come in, you want them to be impressed instantly, with any notion of shabbiness or gaudiness eradicated.
A very popular era of decoration for pubs currently is the 1920s and 1930s. In the 1920s and 1930s, pubs were the main source of socialising for the working class, with men sometimes spending their entire weekend catching up with friends, playing cards, and smoking until their heart's content. Today, pubs play a lesser role in socialisation, but a return to the 1920s and 1930s with interior design and furniture is helping to bring this back and create a more socially pleasant experience for customers.
Chairs and tables are, of course, the backbone of any pub. Without them weary travellers would not be able to sit down, relax, or rest their drinks. To this end, products such as Golden Oak framed armchairs and 1920s Solid Oak refectory tables are perfect for creating a traditional pub experience.
It isn't just 1920s and 1930s furniture that sets the scene, though. Interior decorations, such as this 1930s Art Deco mantle clock, and little extras such as these 1920s oak trays, help to build up an experience and create a journey of discovery for customers.
Before you refurbish your pub to reflect the highly successful 1920s and 1930s, it's important to remember that there is no such thing as a typical British pub - public houses come in all shapes, sizes, and styles. From traditional country pubs with real ale and an open fire (along with an obligatory old man with his dog) to bustling city-centre hotspots, no one pub is the same and it's crucial that you find your voice and create an experience that's unique to you.
The Craft Beer Company is an example of a pub that has created a stunning experience for customers, and an experience which many pubs throughout the UK can learn from, whether they're tied houses or not. With a very good selection of real ale, craft keg and bottled beer, The Craft Beer Company take their experience seriously and have recently undergone a refurbishment in their Brighton establishment, along with the opening of a new venue in Covent Garden with the help of Taylor's Classics.
Taylor's Classics supplied The Craft Beer Company with vintage stools, chairs, tables, and other vintage pieces for their pubs. As you can see from the images, we were able to achieve a traditional look, which will consistently impress customers.
"Martin Taylor and all at Taylor's Classics furniture produce a quality of workmanship which is rare in this day and age. We at The Craft Beer Co. never look anywhere else for our furniture needs because we know that not only is the furniture of outstanding quality and design, but the whole team at Taylors are always so accommodating and helpful.”
Martin Haynes - Managing Director
The Craft Beer Co.