First things first: Happy New Year! We hope all our customers and readers had a fantastic Christmas break and we wish you all an exciting and prosperous 2015.
As we’re a few weeks into January now, it’s likely you’ve got back into the swing of things and business is running smoothly again. So now’s the chance to take a step back for a moment and have a think about how you want your business to perform over the next year. After all, the hospitality industry is extremely competitive and it’s vital to ensure you’re getting your fair share of it.
So here are a few of our tips on where to find inspiration for generating new customers and keeping them coming back for more in 2015.
Firstly, look back at 2014. Did you hold an event that maybe wasn’t as successful as you’d hoped for? If so, is there anything you can learn from here? Did you get any customer feedback which can help you to improve if you intend on hosting a similar event again this year?
On the other hand, was there anything you did which turned out to be a massive success? Can you do it again and build on it? Can you promote it in such a way that more people become aware of it? Using phrases such as “Back by popular demand” can have a massive impact as, immediately, it tells people that this is a successful event, arousing curiosities so that they become intrigued enough to look into your event a little further.
There’s absolutely no problem with looking back at how you’ve done in the past and learning from it; if it didn’t work out as you’d hoped and you don’t think there’s room for improvement, scrap it and move onto the next idea. Otherwise, use your past knowledge to build on the success of your event and make it even better this year.
Obviously, you don’t want to blatantly copy everything they’re doing, but there’s no shame in taking a look at what your competitors are doing successfully, getting a little inspiration and then putting your own imagination and creativity to good use by producing something that’s unique to your business. Why not pay them a visit at some point, as a customer, experience how they approach things and see how you could improve?
At the end of the day, these are the people you need to please so don’t be afraid to ask them what they would like to see more – or less – of. This process can be as formal or as informal as you like. If you’re on very good terms with some of your regulars, just take some time to sit down with them and ask what they think – maybe even offer them a free drink as a thank you for ten minutes of their time.
Alternatively, design and print out some short feedback forms, leaving them on your dining tables or in your hotel bedrooms for customers to fill in later. Whilst fixed questions and checkboxes are a widely recommended layout for feedback forms, don’t forget to leave a larger blank section for your customers to freely write their own additional comments; these are the places you’re likely to receive your most valuable feedback and suggestions.
Or, if you’re using social media to promote your business, why not take it that step further and ask your followers for their opinions? Offer a small prize to the best ideas and watch as they begin to roll in; you’d be amazed at the sheer number of imaginative suggestions you’ll collect when people are in competition with one another.
Many business owners will choose this time of year to refresh their premises’ interior design. And why not? After all, it’s a new year so opting to give your business a new look at the same time only makes sense. Depending on your budget, your new design could be as subtle or as crazy as you like. Performing a quick Google search for terms describing your desired look will provide you with a few ideas to get you started and, before you know it, your creative juices will be flowing.
And don’t forget that furnishings are just as important as the design itself; you want your customers to be comfortable, after all. So how about some contemporary Bentwood furniture? Or perhaps you prefer the look of more traditional classic furniture? Whatever look you choose to go for, we’re sure to have the perfect furniture to suit. We’re specialists in this area and have been supplying furniture to pubs, restaurants, hotels and cafés for over 37 years. So, for expert advice on what furniture will suit your new look, pick up the phone and speak to our friendly team today.
By making changes in your business, tongues will start to wag, curiosity will get the better of people and soon enough, they’ll pay you a visit to see for themselves what you’ve been doing.